The education content delusion

Content and its quality is subjective to the user. There is no defined quality as such. People think by adding animations and diagrams, students will learn. But learning is not merely information provided to the user but it is what the user chooses to absorb and assimilate as knowledge. And assimilation of knowledge can be from text, from pictures, from animations. Unless there is reflection of what is absorbed, there can not be proper recall and application of what has been learnt. The learner may understand better from what he/she sees around oneself or in other words the real life applications of what is given in the curriculum. Once they start to inquire, then they want to learn as to how or why this or that is happening. What is happening today is that people/companies are converting information given in text books in a digital format with some masala added to them in the form of animations, videos. This may be projected as a giant leap but it is not. The learner wants to be challenged to think, to be able to connect, to be able to be transferred to a different plane where they are willing, they seek and they learn. Fact based content is freely available to every learner today courtesy the internet. They don't have to buy them at the prices that the so-called new age edu-tech companies are offering.
Moreover, most of what is being offered is the same wine in a new bottle. Aimed at compliance to the age old tradition of securing more marks, the yardstick that one judges oneself with, has been found to have little correlation with knowledge or learning. Most of these companies want to create toppers and want to help you in getting more marks. Aren't all the players in the field of education, right from the teachers in the school to parents obsessed with and also just focus on same. So where is the revolutionary bit here?
I am not denying the need or importance of good performance, but all the results, marks and ranks are essentially the by-products of good learning. Content and the methodology of imparting them need to be focused on the means - making the process more challenging, engaging and at the same time more enjoyable. This is what we seek to address through our content - focus on the means, the ends will take care of themselves.